Myth #1. They Lack Essential Protein for Nutrition

Reality: There are ample amounts of protein in whole, natural plant-based foods. In fact, I.e. Spinach is 51% protein; mushrooms, 35%; beans, 26%; oatmeal, 16%; whole wheat pasta, 15%; corn, 12%; and potatoes, 11%.

When was the last time you saw someone who was hospitalized for a protein deficiency? Lets not forget that in nature, the largest and strongest animals, such as elephants, gorillas, hippos, and bison, are all plant eaters!! 

Myth #2. They Are Not Satisfying

Reality: Many people have been conditioned to be satisfied on a meat-based diet, and have a mental predisposition to believe that without the meat, the meal is incomplete. But its really just a matter of adjusting and conditioning your palate to appreciate the vegetarian flavors. Anyone who has ever tried to switch from whole milk to 2% or skim probably remembers that initially, the taste of the lower fat milk tasted like water, but soon your taste buds became accustomed to the taste and it became more enjoyable.  
Myth #3. They Are Too Expensive

Reality: Steer clear of the faux meats and cheeses, the soy ice creams coconut frozen desserts, frozen meals and processed goods in general- these are the items that really add up on your grocery bill. Stick to fresh and frozen fruits, veggies, whole grains, legumes nuts and seeds and you will find a vegetarian diet can actually save you money. Some extra tips on how to keep your costs down: 

1. Remember to reuse the ingredients you are already buying
2. Freeze leftovers - great way to prevent waste and have frozen meals at the ready
3. Try to buy in season and stick to the perimeter of the grocery store as much as possible. Processed foods are expensive!